Relentless itch can often make eczema patients…resourceful. So, we built a campaign around the real, sometimes surprising objects people use to scratch in desperation for relief—keys, brushes, hair clips, even whisks. Using practical effects and CGI, we visualized how NEMLUVIO helps patients rise above itch for good and launched a fully integrated campaign across TV, social, digital, and print.

Director: Amy Becker-Burnett | Production: Bonaparte